III. MARKETING PLAN

III. MARKETING PLAN

COMPETITION ANALYSIS

          The ‘’WNRM Sweet Bukayo’’ is a dessert that are offers a high quality products. It is characterized by small, minimum to maximum products to be sold. We are aiming to satisfy the customer’s taste and will search for more. We are also do our best to make our services and products to be a satisfaction and unique one.

        Some business has cliché products, but we the officers of WNRM’s Sweet Bukayo came up with the best and peculiar products. For addition of having the best products, this WNRM’s delicacy has the taste and the feeling of delightment. Taste the feeling in other word, by tasting and eating the bukayo, you’ll come up experiencing the most feelings.

        In a business world, there were always competition but what matters the most is who have most selling bukayo products. We are aware of it and this challenged us to make our product. Above all we are giving proper attention to the customers and give them the affordable and delicious bukayo. We also insure that our bukayo products are safe and clean. The most important of all, we create a harmonious and friendly environment to everyone.

 MARKET ENTRY STRATIGIES

WNRM”s Sweet Bukayo will develop on effective marketing and strategies by focusing the following areas:

·        Prices.

·        Promotions and new dessert discoveries.

·        Employee and customer’s relation.

·        Good services.

·        Products.

We will make a demo on how we made our product. The major owner and the members of WNRM’s Sweet Bukayo will make it.

This will be a way of informing our customers that we have a clean, safety and delicious products made with love.

ORICING STRATEGY – even though WNRM’s Sweet Bukayo has the high quality of desserts, our product remains affordable to the costumers. The price of our products depends on how many products we can sell.

PROMOTION STRATEGY – WNRM’s Sweet Bukayo offers several discounts on the customers especially to our stick-to-one customers that form the start only supports us and our bukayo products.

MARKETING CHANNELS – we will inform our beloved customers that have new made bukayo products

CUSTOMERS – we will show the importance of our customers through making bukayo. We will be having a suggestion or comment about our bukayo products to make our bukayo products tastier.

PRODUCTION AND MERCHANDISING – WNRM’s Sweet Bukayo is frequent to loval and national trade. We will provide the customers command. We’ll make a stylish, creative and delicious bukayo to satisfy our customers. So it will strengthen our company image.

MARKET DESCRIPTION

          “WNRM’s Sweet Bukayo” is a sweet shop which is bukayo products. Bukayo is a Filipino dessert made from sweetened coconut strips. It is made by simmering strips of young, gelatinous coconut (buko) in water and then mixing with white or brown sugar and it is located in the market of tubigon. We made a high quality delights bukayo products that customers can afford. Bukayo is fit for snacks, birthdays and other occations. Sweet bukayo is a simple kind of crop but it is very nutritious. We made it not just nutritious but also delicious. We have one of kind, full of taste delightful dessert that was made by ourselves. We are about to expand our business and to have a high profit. We offer a unique bukayo product and create more recipes that related to bukayo.

        We incorporated our business in “WNRM’s Sweet Bukayo” we have sacrifice our time, effort for developing our company. First of all we didn’t know how to run a business but exerted more effort to just know about business. We’re not at ease at a big business because we started in a small one, but with our efforts and sacrifices, we achieved our goal and that is to widen our business and to have high profits.