III. MARKETING PLAN

III. MARKETING PLAN

COMPETITION ANALYSIS

          The ‘’WNRM Sweet Bukayo’’ is a dessert that are offers a high quality products. It is characterized by small, minimum to maximum products to be sold. We are aiming to satisfy the customer’s taste and will search for more. We are also do our best to make our services and products to be a satisfaction and unique one.

        Some business has cliché products, but we the officers of WNRM’s Sweet Bukayo came up with the best and peculiar products. For addition of having the best products, this WNRM’s delicacy has the taste and the feeling of delightment. Taste the feeling in other word, by tasting and eating the bukayo, you’ll come up experiencing the most feelings.

        In a business world, there were always competition but what matters the most is who have most selling bukayo products. We are aware of it and this challenged us to make our product. Above all we are giving proper attention to the customers and give them the affordable and delicious bukayo. We also insure that our bukayo products are safe and clean. The most important of all, we create a harmonious and friendly environment to everyone.

 MARKET ENTRY STRATIGIES

WNRM”s Sweet Bukayo will develop on effective marketing and strategies by focusing the following areas:

·        Prices.

·        Promotions and new dessert discoveries.

·        Employee and customer’s relation.

·        Good services.

·        Products.

We will make a demo on how we made our product. The major owner and the members of WNRM’s Sweet Bukayo will make it.

This will be a way of informing our customers that we have a clean, safety and delicious products made with love.

ORICING STRATEGY – even though WNRM’s Sweet Bukayo has the high quality of desserts, our product remains affordable to the costumers. The price of our products depends on how many products we can sell.

PROMOTION STRATEGY – WNRM’s Sweet Bukayo offers several discounts on the customers especially to our stick-to-one customers that form the start only supports us and our bukayo products.

MARKETING CHANNELS – we will inform our beloved customers that have new made bukayo products

CUSTOMERS – we will show the importance of our customers through making bukayo. We will be having a suggestion or comment about our bukayo products to make our bukayo products tastier.

PRODUCTION AND MERCHANDISING – WNRM’s Sweet Bukayo is frequent to loval and national trade. We will provide the customers command. We’ll make a stylish, creative and delicious bukayo to satisfy our customers. So it will strengthen our company image.

MARKET DESCRIPTION

          “WNRM’s Sweet Bukayo” is a sweet shop which is bukayo products. Bukayo is a Filipino dessert made from sweetened coconut strips. It is made by simmering strips of young, gelatinous coconut (buko) in water and then mixing with white or brown sugar and it is located in the market of tubigon. We made a high quality delights bukayo products that customers can afford. Bukayo is fit for snacks, birthdays and other occations. Sweet bukayo is a simple kind of crop but it is very nutritious. We made it not just nutritious but also delicious. We have one of kind, full of taste delightful dessert that was made by ourselves. We are about to expand our business and to have a high profit. We offer a unique bukayo product and create more recipes that related to bukayo.

        We incorporated our business in “WNRM’s Sweet Bukayo” we have sacrifice our time, effort for developing our company. First of all we didn’t know how to run a business but exerted more effort to just know about business. We’re not at ease at a big business because we started in a small one, but with our efforts and sacrifices, we achieved our goal and that is to widen our business and to have high profits.

II. COMPANY PLAN

II. COMPANY PLAN

COMPANY DESCRIPTION STATEMENT

                WNRM’s Sweet Bukayo is a company owned by the senior high students of the Clarin Natonal School of Fisheries namely: Warren Ingente, Neil Ceazar Revilla, Rufa Daisy Piezas, Marjun Calma. The company’s name comes after picking the first letters of our first names. It is located in the nearby town of tubigon, bohol in the place near the ticketing area.

                 We can say that this company is unplanned. At first, we just did a fun experiment in making a ‘Sweet Bukayo’ then when we taste it we notice that it is mouthwatering. So then, we come up a plan of making a small business we rent a stall before but by God’s grace and it is now known to most people we have built our own bigger place.  We faced a lot of circumstances but we made our best to come up with the best.

            So WNRM’s Sweet Bukayo is just a walking distance from the port area but for those in a hurry it can take a one ride to get there. In our shop, you can order as many as you can with a very affordable price. The product is best when you are looking for the best ‘pasalubong’ or just want something to eat as a snack. Aside from walking in, anyone can reach us through our hotline numbers to reserve their orders for pick up.

LOCATION DESCRIPTION

         ‘’ WNRM’’ is a sweet bukayo delights shop located at the Tubigon market place. We made ‘’Sweet Bukayo’’ that only WNRM’s offers

         ‘’ WNRM’’ caters to middle-to-upper class and affluent products which is ‘’Simple‘’ and ‘’Affordable’’. We are one step ahead from our competitors because we have our phenomenon products, a beautiful, tasty and delicious delicate that delights once you tasted it.

I. BUSINESS PLAN

I. BUSINESS PLAN

MISSION

·        A widen business to satisfy customers with the taste of a product like never been before.

·        To produce a local product that can compete not only in the province but in the whole country.

·        To create harmonious and friendly environment to all of our employees and customers.

VISION

     Our vision is not only to create a product that of high quality but of course has the ability to compete with the other native products. We aim to produce a product that is craved for more. Once it is tasted, it is always wanted.

CORE VALUES

Love – to great our members as well as the customers, to make our product with love.

Teamwork – hands on with our goals together without any compliance.

Cleanliness – so that our customers will not hesitate to buy the products that we made.

Respect – respect others, the members and the customers as well as how we respect god.

Concern – concern for each and every one whether it’s a small problem or big.

GOALS AND OBJECTIVE

·        To give the customer’s satisfaction by giving a sweet bukayo products.

·        To give high service to our clientele.

·        To earn high profit.

·        To widen our business not only in the province of bohol but also to the whole country.

How to make sweet bukayo

Bukayo is a very sweet Filipino delicacy popular among children. It is simply made by simmering strips of young, gelatinous coconut (buko) in water and then mixing with white or brown sugar resulting into a sweet tasting delight. 

Bukayo makes a great present or gift to your loved ones and friends. You can even make an extra income selling special bukayo in food shops or tourist shops.


Ingredients
2 pcs. coconuts, meat grated
pandan leaves
1 kg. brown sugar
2 tbsps. vanilla extract
buco (young coconut) juice
all-purpose flour or cornstarch

Directions:
1. Boil together buco juice, Sugar and pandan leaves until Sugar dissolves completely and mixture thickens.
2. Add vanilla extract. Remove pandan leaves.
3. Cook grated coconut in a pan with a little oil until it turns slightly brown.
4. Add syrup and thicken with a little flour or cornstarch diluted in water.
5. Keep stirring so that syrup coats the grated coconut completely, mixture thickens and bukayo gets cooked completely.
6. When cooked, transfer bukayo to a bowl. Form into small balls while hot. Use plastic wrap or wax paper to cushion your hands from the hot mixture.

Bukayo

Bukayo is a Filipino dessert made from sweetened coconut strips. It is made by simmering strips of young, gelatinous coconut (buko) in water and then mixing with white or brown sugar. It can also be used as garnishing and fillings for other desserts. Bukayo is also spelled as bucaio, bucayo, bokayo, bukhayo, or bukayu. During the Spanish rule of the Philippines, it was known as conserua de coco ("coconut preserve") in Spanish. Dryer versions of bukayo with a crumbly texture are known as bocarillo.

Bukayo is traditionally made with sinuklob, a very sweet candy made from sugarcane brown sugar. It is the cheaper version of caramel in the Philippines. Sinuklob is made from melted brown sugar hardened into a chewy consistency.